WHY SHOULD I HAVE A WEBSITE?
YOUR SMALL BUSINESS WILL GAIN CREDIBILITY
Today, more and more consumers use the internet to search for the products or services they need. Your small business will gain credibility by having a website. Without one, potential customers will go to your
competitors that do. If you already have a website but it is “home-made”, having it professionally redesigned will provide your business with a polished image, which will inspire even greater confidence.
For home-based businesses, this is particularly beneficial since you do not have a store front to promote your products or services.
IT WILL ENABLE YOU TO KEEP YOUR CUSTOMERS INFORMED
Think of your website as being your online brochure or catalogue. It is much easier and quicker to update
information about your products and services on your website than in print material, making it an effective way to let your customers know about the arrival of new products, upcoming events, special promotions, or any new services you offer. Unlike print ads which quickly become outdated, your website can provide current information and news.
IT IS ALWAYS ACCESSIBLE
A website is available to both your regular and potential customers 24/7 providing them with the
convenience of reviewing your products and services when your store or office is closed. With today’s busy lifestyles, this is a great selling point when making a purchase decision.
A WEBSITE MAKES IT POSSIBLE TO TARGET A WIDER MARKET
Whether you provide products or services, your website will provide an alternative location to sell them. As a retailer, a website (eCommerce) is a great place to sell your products to a wider market; even services can be made available globally.
IT PROVIDES A MEDIUM ON WHICH TO SHOWCASE YOUR WORK
No matter what type of business you’re in, a website is a great place to showcase your work. By including a portfolio or image gallery, as well as testimonials about your work, you can demonstrate what makes your business unique.
A WEBSITE SAVES YOU TIME
Providing information to your customers takes time, whether it’s on the phone, face-to-face, in a brochure, or in emails. With an online catalogue you can provide lots of information about your products and services. Once your website is up and running, it is available to your customers indefinitely, saving you time. And what is time? Time is money!
IT IMPROVES CUSTOMER SERVICE
Maybe you sell environmentally friendly products and would like to share tips on how to recycle, or perhaps you’re an accountant and want to give your clients advice on how to simplify their bookkeeping practices.
By including a FAQ page, adding articles or uploading newsletters to answer all your customers’ questions you can keep them up-to-date. What better way to provide them with value added service than by sharing
information on your website.